Branding & Visual Identity
1. Logo Design Suite
Scope of Services:
- Primary Logo Design: Creation of the main logotype/logomark representing the brand.
- Logo Variations: Secondary (horizontal/vertical) layouts and sub-marks (icons) for versatile usage.
- File Formats: Delivery of all source files (AI, EPS, PDF) and raster files (PNG, JPEG) in high resolution.
Monochrome Versions: Black and white versions for specific printing needs.
2. Visual System Development
Scope of Services:
- Color Palette: Defining primary and secondary brand colors with exact codes (CMYK, RGB, HEX, Pantone).
- Typography Pairing: Selection of primary (headers) and secondary (body text) fonts ensuring readability and style.
- Visual Elements: Creation of supporting graphics, patterns, or icons used in backgrounds and marketing materials.
Imagery Style: Defining the mood and style of photography/illustration to be used (Art Direction).
3. Brand Guidelines (Brand Book)
Scope of Services:
- Usage Rules: Clear instructions on logo placement, clear space, and minimum sizing.
- Do’s & Don’ts: Examples of correct and incorrect logo usage to maintain integrity.
Application Mockups: Visualizing the brand on real-world items (Signage, Merchandise) for reference.
4. Corporate Stationery & Assets
Scope of Services:
- Business Cards: Professional design for print.
- Letterhead & Envelopes: Official document templates (Word/Print ready).
- Email Signature: Clickable HTML or image-based signature design.
- Social Media Kit: Profile pictures, cover photos, and editable post templates tailored to the new identity.
