Media Buying
1. Social Media Buying
Scope of Services:
- Audience Targeting: Creating custom and lookalike audiences based on demographics and behaviors.
- Campaign Setup: Structuring campaigns for Awareness, Consideration, or Conversion objectives.
- Pixel Integration: Setting up tracking pixels (Meta Pixel, CAPI) for accurate data measurement.
- Budget Optimization: Continuous monitoring to allocate spend to high-performing ad sets.
A/B Testing: Testing different ad creatives and formats to improve results.
2. Search Engine Buying (SEM)
Scope of Services:
- Keyword Research: Identifying high-intent keywords relevant to your business.
- Ad Copy Creation: Writing headlines and descriptions that drive clicks.
- Bid Management: Strategic bidding to maintain optimal ad positioning within budget.
- Negative Keywords: Filtering out irrelevant search terms to prevent wasted spend.
Conversion Tracking: Setting up goals to track leads and sales accurately.
3. B2B Media Buying
Scope of Services:
- Professional Targeting: Targeting by Job Title, Company Size, Industry, and Seniority.
- Lead Gen Forms: Utilizing native forms to capture high-quality leads seamlessly.
- Sponsored Content: Promoting articles and posts to decision-makers.
InMail Campaigns: Direct messaging strategies to reach key stakeholders.
